Venice Communications - Case Studies - Johnson County Library System, Growth Assessment/Marketing Plan

Storytelling for Business Growth

Johnson County Library System, Growth Assessment/Marketing Plan

Venice, in partnership with REACTOR, LLC, facilitated a Growth Assessment for the Johnson County Library System that included a S.W.O.T. analysis, Brand Character Exercise, Position & Brand Promise and Social Media Audit & Recommendations. From the findings of these exercises, we then developed a multi-year marketing plan. The objectives of the plan to build a more positive perception of the library that will help:

  • Attract more library card users
  • Increase circulation
  • Increase attendance at events

"Jayne Siemens and her Venice team are consummate professionals in media relations and promotions and marketing strategy. They manage to represent the interests of clients like us and the media so she engenders a unique and valuable trust. The results benefit everyone."

~ Stephanie Stollsteimer
Executive Director, Johnson County Library Foundation

HBA Home & Lifestyle Show 2019 – Bethenny Frankel and Tamara Day

Port KC - Berkley Riverfront

Yarco Development - 915 Broadway

Pedestrian & Bicycle Master Plan, Goddard, KS

Lenexa Complete Streets Policy, Lenexa, KS

Academy Arts District Plan, Maize, KS

Midtown Complete Streets Project, Kansas City, MO

DST Systems

Veolia PR & Marketing Campaigns

“Vote Yes For Joco Public Safety”

Johnson County Library System, Growth Assessment/Marketing Plan

Derby Comprehensive Plan, Derby, KS

Greater Kansas City Home Show - Property Brothers

Kansas City Southern

AWD DST Opening

DST - Design Approach

DST Holiday eCard

KC Southern - Historical Retrospective

Lyric Opera of Kansas City – The Flying Dutchman

guadalupe center

Kirkwood circle and foxfield court