Johnson County Library System, Growth Assessment/Marketing Plan
Venice, in partnership with REACTOR, LLC, facilitated a Growth Assessment for the Johnson County Library System that included a S.W.O.T. analysis, Brand Character Exercise, Position & Brand Promise and Social Media Audit & Recommendations. From the findings of these exercises, we then developed a multi-year marketing plan. The objectives of the plan to build a more positive perception of the library that will help:
- Attract more library card users
- Increase circulation
- Increase attendance at events
"Jayne Siemens and her Venice team are consummate professionals in media relations and promotions and marketing strategy. They manage to represent the interests of clients like us and the media so she engenders a unique and valuable trust. The results benefit everyone."
~ Stephanie Stollsteimer
Executive Director, Johnson County Library Foundation