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Lyric Opera of Kansas City

Venice Communications’ work for the Lyric Opera’s world premiere of John Brown garnered a Public Relations Society of America Prism Award for Media Relations.

The Lyric Opera is one of the nation’s premier regional opera companies with 95 different productions (29 of which were American operas) to its credit. The company built a reputation for offering performance opportunities to American composers, young singers, directors, scenic and lighting designers and other production staff.

The Lyric’s 50th Anniversary season included the world premiere of the opera John Brown, which was composed by world-renowned choral and opera composer Kirke Mechem. The Lyric had not been aggressively seeking publicity from national opera media for many years. Venice Communications was engaged to build the opera’s national reputation.

During the campaign, the Lyric received more than 110 media stories/segments/impressions from radio/TV/print from June 2007 through May 2008. Venice helped dramatically increase coverage and the Lyric’s national reputation through local and national traditional and social media.

Coverage included outlets such as the nationally syndicated NPR program Performance Today, which reaches more than 500 classical radio stations nationwide, as well as regional and international critics in Dallas, Toronto, St. Louis. Coverage also appeared in Opera Magazine (UK), Opera Now (international), Opera News, Opera America, etc. Audience diversity was at an all-time high, and for the 50th Anniversary season, the Lyric saw a 9.5% growth in attendance.

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