Venice Communications - Case Studies - Yarco Development - 915 Broadway

Storytelling for Business Community Growth

Yarco Development - 915 Broadway

Branding, PR & Event Management for Groundbreaking and Grand Opening

Venice/REACTOR developed the overall brand and tagline concept for the historic preservation 915 Broadway for Yarco Development. The building was originally a millinery shop, so the final concept uses aspects of vintage fabrics and patterns commonly found on the hats. The tagline, “A Perfect Fit” is a play on words and also strategically helps open up the target audiences to be the perfect fit for many residential audiences such as millennials, empty nesters and those that want value but are looking for high quality amenities.

The brand is being used in all signage, collateral as well as on the residential numbering plates. Venice/REACTOR is also managing PR and event management for their ground breaking and grand opening launch.

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