“Vote Yes For Joco Public Safety”
Johnson County Courthouse & Coroner Facility Campaign
Venice was the lead project manager and public relations and social media strategist for this successful advocacy campaign. Deliverables included logo and tagline, social media and PR campaign, media relations, press conference management, media buying, online and print advertising design.
We worked to get the vote out and encouraged people to show up to the polls. It was a grassroots effort. We had to maintain a drumbeat of explaining the financials- many would be opposed to a tax hike simply because it’s a tax hike…unless they understood the finances behind it.
Social media paid reach efforts hit 122,183 people and 35,136 post engagements via boosted posts and brand awareness ads.